Privacy Policy

PRIVACY POLICY

1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1

We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how your personal data is handled when using our website. Personal data is any data that can be used to personally identify you.

1.2

The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is:

Marcello
Email: support@marcellomoda.com

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

1.3

This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

2) Data Collection When Visiting Our Website

When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”).

When you access our website, we collect the following data:

  • Visited website

  • Date and time of access

  • Amount of data sent in bytes

  • Source/reference from which you came to the page

  • Browser used

  • Operating system used

  • IP address (possibly anonymized)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website.

3) Cookies

We use cookies to make our website more attractive and to enable the use of certain functions.

Cookies are small text files stored on your device. Some cookies are deleted after the browser session ends (session cookies), while others remain on your device (persistent cookies).

Cookies may collect the following data:

  • Browser and location data

  • IP address

Processing is based on:

  • Art. 6(1)(b) GDPR (contract execution), or

  • Art. 6(1)(f) GDPR (legitimate interest)

You can configure your browser to:

  • Inform you about cookies

  • Allow cookies only in specific cases

  • Block cookies entirely

Disabling cookies may limit website functionality.

4) Contact

When you contact us (e.g. via contact form or email), personal data is collected.

This data is used solely to process your request and for technical administration.

Legal basis:

  • Art. 6(1)(f) GDPR (legitimate interest)

  • Art. 6(1)(b) GDPR (contract-related inquiries)

Your data will be deleted after your request is fully processed unless legal retention obligations apply.

Contact email: support@marcellomoda.com

5) Data Processing for Account Creation and Contract Handling

Personal data is collected when you:

  • Create a customer account

  • Place an order

We use this data exclusively to process your order.

You can delete your account at any time by contacting:
support@marcellomoda.com

After contract completion, your data will be stored in accordance with legal retention periods and then deleted.

6) Use of Data for Direct Marketing

6.1 Newsletter Subscription

If you subscribe to our newsletter, we use your email address to send you information about our offers.

We use a double opt-in procedure.

Legal basis:

  • Art. 6(1)(a) GDPR (consent)

You can unsubscribe at any time via the link in the email or by contacting:
support@marcellomoda.com

6.2 Newsletter for Existing Customers

If you have purchased from us, we may send you offers for similar products.

Legal basis:

  • Art. 6(1)(f) GDPR (legitimate interest)

You can object at any time via:
support@marcellomoda.com

7) Data Processing for Order Handling

7.1 Shipping and Payment

Your data may be shared with:

  • Shipping providers

  • Payment service providers

Legal basis:

  • Art. 6(1)(b) GDPR

7.2 Payment Providers

PayPal

Payments are processed via PayPal (Europe) S.a.r.l., Luxembourg.

PayPal may perform credit checks.

SOFORT / Klarna

Payments are processed via SOFORT GmbH (part of Klarna Group).

8) Review Reminder

We may send a one-time email asking you to review your order.

Legal basis:

  • Art. 6(1)(a) GDPR (consent)

You can withdraw consent at any time via:
support@marcellomoda.com

9) Social Media Plugins

We use plugins for:

  • Facebook

  • Google

  • Instagram

These are integrated via HTML links to protect your data.

Data is only transferred when you click the buttons.

10) Online Marketing

10.1 DoubleClick by Google

Used for personalized advertising and campaign optimization.

10.2 Google Ads Conversion Tracking

Tracks whether users perform actions after clicking ads.

Legal basis:

  • Art. 6(1)(f) GDPR

11) Web Analytics

Google Analytics

We use Google Analytics with IP anonymization.

You can opt out via browser settings or plugins.

12) Retargeting / Remarketing

We use:

  • Facebook Pixel

  • Google Ads Remarketing

These tools help display personalized advertising.

13) Rights of the Data Subject

You have the following rights:

  • Right of access (Art. 15 GDPR)

  • Right to rectification (Art. 16 GDPR)

  • Right to erasure (Art. 17 GDPR)

  • Right to restriction (Art. 18 GDPR)

  • Right to data portability (Art. 20 GDPR)

  • Right to withdraw consent (Art. 7 GDPR)

  • Right to lodge a complaint (Art. 77 GDPR)

Right to Object

You can object to data processing at any time, especially for marketing purposes.

Contact: support@marcellomoda.com

14) Data Retention

Personal data is stored only as long as necessary:

  • Legal retention periods apply

  • Data is deleted once no longer needed